First, mentality misunderstanding: eager to achieve success
Some investors are eager to achieve success, do not attach importance to market research, and often invest directly in entrepreneurship without insight and research. You can't do this, because it's hurting you. Because if the first button is wrong, then everything is wrong. If you have n’t done market research? Did n’t understand your local market? Did n’t analyze your products? Didn't do a thorough analysis of your competitors? Didn't do research on consumers? Then, how to start the investment planning program How does the strategic direction of the paradise ensure accuracy? Therefore, do not invest blindly and sharpen the woodworker. Only when everything is properly prepared can you make a profit smoothly and easily in the later period.
Second, business misunderstanding: move hard
Some investors like to follow suit and see who's doing a good job in an indoor children's playground and learn who to do that. You must know that each industry has its own special situation, and what is suitable for others may not be suitable for you. Marketing, positioning, product line planning, advertising communication, public relations activities, organizational structure, operating procedures, terminal display, team training, etc. should be carried out according to their own circumstances, tailoring, and not forcing others' clothes to themselves On the body.
Third, geographical misunderstanding
Many investors have a geographical misunderstanding! That is, they think that as long as they open indoor children's playgrounds in shopping malls, supermarkets, communities, and other places, they will definitely make money! Where can you open as many children's playgrounds as there are children's playgrounds? So, As long as there is a store in this place, you will choose to open a store immediately, and do not do market customer analysis surveys! In fact, this idea is very dangerous. It is undeniable that it is a good choice to choose an indoor children's playground business venue in a shopping mall, supermarket, or a place with a lot of people. select. However, this also requires a good target customer analysis! Some communities in supermarkets and shopping malls seem to have a lot of customers, but a careful investigation found that these customers are mostly elderly, but the main target customers (children) are few, belonging to the elderly community pension Place, this kind of place is not suitable for opening a large indoor children's amusement park, or it is not suitable for opening an indoor children's amusement park.
Fourth, consumer misunderstanding
Some investors often do not have a clear positioning of consumers, and they are not sure who their main target consumers are. As a result, this will inevitably lead to lack of specificity and inability to meet the individual needs of consumers. Dislocation in strategy and communication. The range of children's playground is 1-14 years old, and indoor playgrounds have a lot of amusement equipment. Different amusement items are suitable for consumers of different ages. Only by clearly positioning the main consumer customers can the park better implement the marketing strategy for customers!
Fifth, equipment misunderstanding
Children's amusement equipment is the operating foundation of an indoor children's park, and it is also a necessary tool for the long-term profit of the park! Many investors are also blindly following the choice of amusement equipment. Buy what they have recently become popular. In fact, such a long-term profit for the park is not very profitable. Ok. The choice of equipment for indoor children's parks is best based on the preferences of local consumer customers, the nature of their age, and then combining the style characteristics of their own parks to create a play style unique to their own parks. In this way, the park will be remembered and liked by consumers. Otherwise, blindly following the trend will only lead to diversion of customers, increasing competition with peers, and finally the two sides are not good!
